Yoplait Joins as Promise Partner
It all started 16 years ago, when General Mills employees rallied and raised funds for a fellow employee and friend diagnosed with breast cancer. The story reached headquarters and from there sparked the Save the Lids to Saves Lives program.
This year Yoplait will support Susan G. Komen® through their new program Friends in the Fight. From October 1, 2014 – November 15, 2014, Yoplait Original and Greek products will feature pink lids. The lids will carry a code that consumers can redeem, through April 1, 2015, at www.Yoplait.com/friendsinthefight and choose to direct their 10 cents donation to Susan G. Komen.
Yoplait has supported the fight against breast cancer for more than 15 years through programs like the Save Lids pink lid campaign and Pink Together, a social community for those touched by the disease. Through these and other initiatives, they have contributed more than $50 million to the breast cancer cause.
For more information on the program please visit www.Yoplait.com/friendsinthefight
|Cause Marketing Program Information: Friends in the Fight
Program Active: October 1, 2014 – November 15, 2014
Product Available for Purchase: Grocery, club and mass retailers nationwide
Suggested Retail: Varies per product
Guaranteed Donation: Up to $350,000
Total Contributions: More than $10 million
Partner Since: 1998